Privacy Policy

This Privacy Policy describes how Datatrent ("Datatrent," "we," "us"), a service of Soto Digital Holding LLC, collects, uses, shares and protects information. It covers two distinct categories: (a) information about visitors to datatrent.com and customers of our service, and (b) business contact information about U.S. business entities — sourced from public business filings and lawful business data sources — that we aggregate and provide to our B2B customers as part of our core product.

1. Who we are

Datatrent is operated by Soto Digital Holding LLC, a Florida limited liability company based in Saint Cloud, Florida, United States. We provide business-level contact intelligence on newly-formed U.S. business entities to B2B customers including insurance brokers, business banks, lenders, payment processors, accountants, payroll providers, and registered agent services.

2. Scope of this policy

This policy applies to:

• Visitor and customer information — data we collect when you visit datatrent.com, submit a contact or sample-request form, or purchase data from us.
• Business contact information in our data products — business-level data we aggregate from public business filings and licensed third-party business data sources, and provide to B2B customers as part of our service.

Different sections below address each category. For a detailed description of where the business contact data comes from, see our Data Sources & Compliance page.

3. Information we collect from website visitors

When you interact with datatrent.com, we collect:

• Form submissions — name, work email, company name, your inquiry text, and any other fields you complete.
• Technical metadata — IP address, browser type, referrer, and timestamps, used for spam prevention and basic analytics.
• Communications — the content of emails or messages you send to us, retained for service and recordkeeping.

We do not use behavioral advertising trackers. We do not sell visitor data to third parties for advertising.

4. Cookies and analytics

Datatrent uses minimal cookies and tracking. Specifically:

• Strictly necessary — to enable basic site functionality (form submission, security).
• Basic analytics — to understand aggregate site usage. No cross-site tracking, no advertising cookies.

If we add additional analytics or advertising tools in the future, we will update this policy and provide cookie controls where required by law.

5. Information in our data products

Our records consist of business contact information sourced from public business filings (state business registries) and lawful business data sources. As part of our service to B2B customers, we aggregate and provide records that include:

• Business entity name, type (LLC, Corp, DBA), filing date, and state of registration
• Business contact name and title (Manager, Member, Officer, etc.) as listed in the public business filing
• Business phone numbers and business email associated with that business contact
• Business address and mailing address; location type (office / commercial / registered)
• Industry classification
• For Premium "Confirmed Intent" records: a recorded voice consent call with the business contact

For details on how we obtain this business information lawfully, see Data Sources & Compliance.

6. How we use information

We use information for:

• Providing the Datatrent service (delivering data records to B2B customers)
• Responding to inquiries and supporting customers
• Verifying data accuracy and improving quality
• Operating, securing, and improving datatrent.com
• Complying with legal obligations and enforcing our Terms

7. Who we share information with

We share information only as described below:

• With our B2B customers — the records you purchase are delivered to you. Each record is subject to our exclusivity terms (see Terms of Service).
• With service providers — including our hosting provider, email service, payment processor (Stripe), and analytics vendors. They are bound by contract to use information only to perform services for us.
• When required by law — in response to valid legal process, to protect rights, or to comply with regulatory obligations.
• In a business transaction — if Datatrent is involved in a merger, acquisition, or sale of assets, information may transfer as part of the transaction, subject to this policy.

We do not sell datatrent.com visitor information for advertising or other unrelated purposes.

8. Your privacy rights

Depending on the state in which you reside, you may have rights including:

• Right to know what personal information we have associated with you
• Right to delete or correct your information, subject to legal exceptions
• Right to opt out of "sale" or "sharing" of your information as defined under applicable state law
• Right to non-discrimination for exercising these rights

How to exercise your rights

Email info@datatrent.com with subject "Privacy Request" and include:

• Your full name
• The business name(s) you are associated with (if known)
• State of business registration (if known)
• Which right you wish to exercise

We will respond within 45 days, with a possible 45-day extension where permitted by law. We may need to verify your identity before processing your request to protect your information.

9. State-specific disclosures

We comply with applicable U.S. state privacy laws including the California Consumer Privacy Act and Privacy Rights Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Utah Consumer Privacy Act (UCPA), and the Texas Data Privacy and Security Act (TDPSA), each as it applies to our processing.

Where these laws provide partial exemptions for business-to-business data (information about individuals acting in a business capacity), we still endeavor to honor subject rights and respond to verifiable requests.

10. Important — we are not a consumer reporting agency

11. Children's privacy

Datatrent is a B2B service and is not directed to children under 13. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will delete it.

12. Data security

We use commercially reasonable administrative, technical, and physical safeguards to protect information against unauthorized access, alteration, disclosure, or destruction. No system is 100% secure; we cannot guarantee absolute security but commit to investigate and address incidents in accordance with applicable law.

13. International users

Datatrent operates from the United States and our data products focus on U.S. business entities. If you access datatrent.com or send us information from outside the United States, your information will be transferred to, processed, and stored in the United States, which may have different data protection laws than your country.

14. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version with a new "Last updated" date. Material changes will be highlighted at the top of the page. We encourage you to review this policy periodically.