Acceptable Use Policy

This Acceptable Use Policy ("AUP") describes activities that are permitted and prohibited when using data provided by Datatrent. It applies to every Customer, employee, agent, and contractor that has access to records purchased from us. By using Datatrent data, you agree to this AUP. It is incorporated into and forms part of our Terms of Service.

1. Permitted uses

Customer may use Datatrent data for legitimate B2B purposes, including:

• Outreach and prospecting — initiating contact with businesses about Customer's products or services, where such contact complies with applicable law
• Account research — qualifying prospects, understanding a company's industry, location, and stage
• Verification — confirming business registration details, business contact identity, and business contact information
• Pipeline management — internal CRM, lead routing, territory planning
• Compliance scrubbing — combining with Customer's own opt-out and Do Not Call records

2. Prohibited uses

Customer may not use Datatrent data for:

• Any use regulated by the Fair Credit Reporting Act (FCRA) — including consumer credit decisions, employment screening, tenant screening, or insurance underwriting. Datatrent is NOT a consumer reporting agency and the data is not authorized for these purposes.
• Mass automated dialing, robocalls, or prerecorded voice messages without obtaining the consent required by the Telephone Consumer Protection Act (TCPA)
• SMS or text-message marketing without obtaining prior express written consent as required by TCPA
• Harassment, stalking, doxxing, intimidation, or threats against any individual
• Identity theft, fraud, or impersonation
• Discriminatory targeting based on protected classes (race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or other class protected by law)
• Illegal marketing activities — including unregistered investment offerings, predatory lending, deceptive practices, or any conduct that violates FTC, SEC, CFPB, or state consumer protection law
• Sale, sublicensing, or redistribution of the data to any third party, except as expressly authorized in writing by Datatrent
• Scraping or extraction of additional data from datatrent.com other than through authorized access
• Any use that violates the rights of any individual or business, including rights of privacy, publicity, or intellectual property

3. Telephone outreach compliance

When making outbound calls or sending SMS using Datatrent data, Customer must comply with all applicable telemarketing laws, including the federal TCPA, the FTC Telemarketing Sales Rule, and applicable state telemarketing laws. At a minimum:

• National Do Not Call Registry — scrub against this registry where applicable; do not call numbers on the registry without an established business relationship or applicable exemption
• State Do Not Call lists — scrub against all state DNC lists applicable to your call destinations
• Internal DNC list — maintain Customer's own do-not-call list and honor opt-out requests within the legally required timeframe (typically immediately, within thirty (30) days at most)
• Calling hours — restrict calls to 8:00 AM to 9:00 PM local time at the recipient's location
• Identification — promptly identify the calling party, the entity on whose behalf the call is being made, and the purpose of the call
• Caller ID — transmit accurate caller ID information, not spoofed or misleading
• Mobile numbers + autodialing/prerecorded — obtain prior express written consent before using automatic telephone dialing systems or prerecorded voice messages to call cell phone numbers, where required by TCPA
• Recordkeeping — maintain records of consent, opt-outs, and compliance for the legally required retention period

4. Email marketing compliance (CAN-SPAM)

When sending commercial email using Datatrent data, Customer must comply with the CAN-SPAM Act and applicable state law, including:

• Accurate headers — "From," "Reply-To," and routing information must accurately identify the sender
• Non-deceptive subject lines
• Advertisement disclosure — identify the message as a commercial advertisement
• Physical postal address — include a valid physical postal address in every commercial email
• Opt-out mechanism — provide a clear and conspicuous unsubscribe option that works for at least 30 days after the message is sent
• Honor opt-outs within 10 business days; do not transfer opted-out addresses to other parties for marketing

5. State privacy law compliance

Customer is responsible for honoring subject rights under applicable state privacy laws, including the CCPA/CPRA (California), VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), UCPA (Utah), TDPSA (Texas), and other applicable state laws as they take effect. This includes:

• Responding to subject access, deletion, correction, and opt-out requests within statutory timeframes
• Providing required privacy notices to subjects
• Maintaining records of compliance
• Implementing data minimization and purpose limitation as required

6. Anti-fraud and AML

Customer must not use Datatrent data to facilitate fraud, money laundering, or other financial crime. If Customer is subject to Bank Secrecy Act, FinCEN, or comparable obligations, Customer is responsible for applying those obligations to its use of the data.

7. Reporting violations or abuse

If Customer becomes aware of misuse of data, please report to info@datatrent.com with subject "AUP violation report."

If you are a business contact whose information appears in our records and you wish to opt out of having your information sold or shared, or you believe a Datatrent customer is contacting you in violation of law, please contact info@datatrent.com with subject "Opt-out request" — see our Data Sources & Compliance page for details.

8. Enforcement

Datatrent reserves the right to investigate suspected violations of this AUP. We may, at our sole discretion and consistent with applicable law:

• Suspend or terminate Customer's access immediately, with or without notice, and without refund of fees paid
• Refuse to provide additional records or services
• Notify applicable regulators or affected individuals where legally required
• Pursue legal remedies including damages, injunctive relief, and recovery of attorneys' fees

9. Customer indemnification

Customer agrees to defend, indemnify, and hold Datatrent harmless from any claim, loss, fine, penalty, judgment, settlement, or expense (including reasonable attorneys' fees) arising from or related to Customer's violation of this AUP or applicable law. This obligation survives termination of these Terms.

10. Updates to this AUP

We may update this AUP from time to time. Material changes will be posted with an updated "Last updated" date. Continued use of Datatrent data after changes constitutes acceptance of the updated AUP.